We are all agree about Ebusiness as an improvement in the marketplace. It makes faster, cheaper and most of times more efficient exchanges . Making exchanges possible through all over the world, its contributing to enhance international commerce.
But as everything in life, there are several negative points which we should not forget. That is the purpose of this entry, summarizing the disadvantages of E-Business.
Firstly, small companies are not using online commerce as often as bigger companies, its because of factors as desinformation, unqualified managers,etc.
In addition, high costs of maintenance and development make firms feel insecure with this sort of commerce. The E-Marketplace maintenance is about 500.000 euros each month.
On the other hand, some costumers still prefer a closer relationship rather than lower prices. When they have to make a complaint is always easier to deal with a small shop by face to face than online. Staying on this way, costumers are not able to see the product before the purchuase, so decision-making is harder.
Plorification of hacker and crackers, they could have acces to private information of the company, which would be really dangerous if other competitors get that information.
Although we have seen a few disadvantes, in my opinion E-commerce has helped to improve the economy, thats way every single firm should learn and develop it.
jueves, 25 de febrero de 2010
Nike online
Its well-known that Nike is one of the largest companies nowadays, however something is changing within its market strategy.
In the recent years, adverts from Nike have become really famous, that way Nike has a great reputation and fame. Celebrities such as Cristiano Ronaldo, Tiger Woods or Michel Jordan have taken part on that adverts.
Nike is using internet to expand itself, through sales online, they have increased their sales really fast, although its prices are still high.
In this point, I recently noticed about what the Marketing Manager of Nike said:
"We don't do advertising any more. We just do cool stuff. Its sounds a bit wanky, but thats just the way it is. Advertising is all about achieving awareness and we no longer need awareness.We need to become part of people´s lives and digital allows us to do that"
Its really hard to believe that Nike gives the advertisement up when that adverts made possible that Nike grew up incredibly fast. But if they are really thinking of operating just on internet, they should reconsider that idea in order to not losing the position which was so difficult to reach.
100 % online. I do not believe that it is the way for Nike.
Investing online, dedicating the budget in creating content and not paying means is a good strategy of digital approach.
But to trust only in " the buzz " is probably too risky. Principally for people who pay 200 euros for a pair of trainers, it wont be enough.
In the recent years, adverts from Nike have become really famous, that way Nike has a great reputation and fame. Celebrities such as Cristiano Ronaldo, Tiger Woods or Michel Jordan have taken part on that adverts.
Nike is using internet to expand itself, through sales online, they have increased their sales really fast, although its prices are still high.
In this point, I recently noticed about what the Marketing Manager of Nike said:
"We don't do advertising any more. We just do cool stuff. Its sounds a bit wanky, but thats just the way it is. Advertising is all about achieving awareness and we no longer need awareness.We need to become part of people´s lives and digital allows us to do that"
Its really hard to believe that Nike gives the advertisement up when that adverts made possible that Nike grew up incredibly fast. But if they are really thinking of operating just on internet, they should reconsider that idea in order to not losing the position which was so difficult to reach.
100 % online. I do not believe that it is the way for Nike.
Investing online, dedicating the budget in creating content and not paying means is a good strategy of digital approach.
But to trust only in " the buzz " is probably too risky. Principally for people who pay 200 euros for a pair of trainers, it wont be enough.
viernes, 12 de febrero de 2010
Explanation of the financial crisis
This is one of the best explanation of the Global Crisis i have ever heard:
http://www.youtube.com/watch?v=mzJmTCYmo9g&feature=related
http://www.youtube.com/watch?v=mzJmTCYmo9g&feature=related
ABOUT ME
Hi everyone! My name is Luis Javier, or Luisja for my friends. Im a Spanish Erasmus student in Galway,, by the way, a really beautiful city. Im very outgoing and extrovert, i like meeting new people, and travelling. In this blog we will talk about economic topics. Nowadays everybody is becomig interested in Economics because of the financial, global crisis, thats way lets try to explain all we can in a easy way.
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